About us

Boncafé Vietnam is part of Massimo Zanetti Beverage Group (MZBG), which is a leading Italian beverage brand with a worldwide presence. We offer 'One-Stop Coffee Solutions' for retail and foodservice customers including hotels, restaurants, café, hotels, convenience stores, food chains and offices.

Our strength relies on our ability to supply a comprehensive range of quality products from gourmet coffee roasted in our dedicated Massimo Zanetti roasting plant in Vietnam including Boncafé and world famous Segafredo Zanetti. Brodies tea, syrup/sauces, chocolate mix and other beverage solutions.

Boncafe’ Vietnam also represents a wide range of commercial/domestic coffee machines and other beverage equipment. Intergrading with our professional after-sales service, we offer barista training, machine maintenance and repair service with skilled technicians to deliver the highest value to our customers.

History of Boncafé Group

Boncafé was originally established in Singapore in 1962. The founder Mr Werner Ernst Huber, a Swiss National and commodities trader with an expatriate wife who was lamenting about having a hard time finding a decent cup of coffee in Singapore. Inspired by their exchange, he opened a small business roasting 100% pure gourmet coffee.

Under Mr Huber’s vision and experience in commodity trading to acquire samples of green coffee beans. With a small battery-operated coffee roaster, he began his lifelong passion in building the brand, Boncafé, into a household name with a regional presence. Today, Boncafé products and services are actively distributed in various markets around the world including South East Asia, Asia, Indian Sub-Continent & Indian Ocean, United Arab Emirates, Europe, Africa and South America.